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Thursday, February 9, 2012

Beer

 

There are several brands of beer in Thailand but they are largely indistinguishable in terms of taste and quality. The Singha label is considered the quintessential ‘Thai’ beer and like all others, is an alcohol-strong pilsner.
Pronounced sing (not ‘sing-ha’), it claims about half the domestic market, and has an alcohol content of 6%. Beer Chang matches the hoppy taste of Singha but pumps the alcohol content up to 7%. There are other varieties of beer,like Leo, that offer more alcohol for the baht. Dutch-licensed but Thailandbrewed
Heineken and Singapore’s Tiger brand are also popular selections. When in the company of Thais, beer is rarely consumed directly from the bottle but instead enjoys yet another communal ritual. Each drinker gets a
glass, filled with ice, into which the brew is poured. A toast goes round and the younger member of the group is usually in charge of keeping everyone’s glass filled with ice and beer. The ice helps keep the beverage cool in a hot climate and combats the dehydrating effects of a hangover.

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